Optimal Seasonal Allocation of Generic Dairy Advertising Expenditures

Dynamic market impacts of generic dairy advertising

Generic advertising of fluid milk and cheese represents the principal promotional activity undertaken with the $370 million per year provided by dairy farmers and fluid milk processors. This article describes a stock-flow-feedback simulation model that includes 17 intermediate and final dairy products, short-term and long-term milk supply response and government policies that influence the impa...

Optimal Allocation for Chunked-Reward Advertising

Chunked-reward advertising is commonly used in the industry, such as the guaranteed delivery in display advertising and the dailydeal services (e.g., Groupon) in online shopping. In chunked-reward advertising, the publisher promises to deliver at least a certain volume (a.k.a. tipping point or lower bound) of user traffic to an advertiser according to their mutual contract. At the same time, th...

Optimal Institutional Mechanisms for Funding Generic Advertising: An Experimental Analysis

Given the uncertain legal status of generic advertising programs for agricultural commodities, alternative voluntary funding institutions are investigated hat could provide a high level of benefits to producers. This experimental study simulates key economic and psychological factors that affect producer contributions to generic advertising. The results suggests that producer referendum play a ...

Notes for Offline Optimal Ads Allocation in Social Network Advertising

Social network sites (SNS) such as Facebook, Google+ and Twitter have attracted hundres of millions of users daily since their appearance [1]. In modern social networks (SNS), users expose many personal behaviors and connect to each other based on real world relationships, both of which makes SNS ideal for target advertising [2, 3]. Advertisers bid a target user group satisfying a set of criter...

Allocating expenditures across keywords in search advertising